Are Celeb Parents Making Babies or Brands?

SHAPE.COM—Hollywood’s unorthodox baby-naming practice has always been kind of out there, especially to the rest of us who have seemingly hum-drum-given names in comparison. But reality TV star Kim Kardashian and artist Kanye West‘s newborn named North West (born on June 15) is taking this TMZ-worthy trend in a whole new direction.

 

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